Not gonna lie, skincare has gotten so bloody complicated. Every brand’s out there banging on about some magical ingredient that’s gonna fix your life overnight. Like… can we just slow down for a second? I am sure that half the time you’re standing there in the skincare aisle online thinking “what even is this stuff!?”.
That’s honestly why I am all for Aussie made skincare! And I’m not just saying that cause I am Aussie and run an Aussie skincare brand. It actually means something. It means that I know who’s making the stuff I’m putting on my skin, I know it’s been properly made and I’m not putting any random crap on my face. I don’t have time to waste and I have dealt with skin drama for years. Acne, sensitivity, all of it! So yes, I’m picky and I want stuff I can actually trust!
Hands up if you are nodding you’re head right now thinking YYYESSS tell me more!?
The other thing? I actually care about the planet. Not just in a “let recycle this bottle” kind of way but in a real “I don’t want to contribute to more unnecessary waste” kind of way. Some of these big beauty brand, their products have done more in air miles than I ever will. When you buy local, you’re cutting all that out. Less shipping, less waiting, less waste. How can that not make sense, right?
And don’t even get me started on small business, I get it, I run one. I know how much every single order means. It is not just some random order number on a screen, it’s someone’s actual dream. So yes! When you buy Aussie, you are not lining the pockets of some faceless CEO of some large conglomerate. You’re helping real Aussies keep going and that matters!
Also, fun fact, your skincare’s way fresher when it’s made here. Ever think about how long a serum from overseas has been sitting on a warehouse shelf before it makes it into your hands? Think about it, wouldn’t you rather something fresh that hasn’t crossed half the globe before it lands on your face?
And can we take a moment to talk about the little green kangaroo? It ACTUALLY MEANS SOMETHING. You are not allowed to just print this little logo on any old thing. So when you see it, you know the brand has jumped through some serious hoops to earn it. And it doesn’t just mean local, it means stricter regulations, better control over ingredients. Skincare made here has to meet tough Australian safety standards (which, let’s be honest, are way stricter than in some other countries). That means fewer questionable fillers and way more transparency about what’s actually going on your skin. When something is made closer to home, you can trust the actives are top quality and the formula is fresh, stable and exactly what it says it is!
But more than just the practical stuff. It’s the connection too. There is something about supporting homegrown brands that makes you feel like you are part of the community. Like you’re cheering on the people who took a chance, backed themselves and are trying to make something legitimately good. And these brands? They listen, they care, and they’re not stuck in some glass tower on the other side of the world. They’re real people, just like you.
Australian made skincare is seriously underrated. We’ve got access to some of the most incredible ingredients right here, stuff the rest of the world is only just catching onto. Our backyard is literally a skincare goldmine.
Why wouldn’t you take advantage of that?
Ohhhh and our little furry friends. We do not test on them here in Australia. It’s literally illegal. So, you don’t have to think twice about when you’re buying from an Aussie made skincare brand – Done deal!
At the end of the day, for me, it’s about knowing where my stuff comes from, who’s behind it and feeling good about using it. That’s it. Does not need to be complicated, you know your skin is in safe hands. SO! Next time you’re shopping for skincare, have a look on the back of the packaging for that Australian made logo. It’s a tiny thing that makes a huge difference. And your skin, the planet and a small Aussie business owner somewhere will surely thank you for it, I promise!
XO Souraya
& Your Glow Crew ✨