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The Best Azelaic Acid Serum in Australia (& Why It’s Going Global)

The Best Azelaic Acid Serum in Australia (& Why It’s Going Global)

in Helloskin Diaries

A while ago we launched this little pink bottle and quietly crossed our fingers. We knew it was an amazing formula and that it would work wonders for people’s skin, but we were also very aware that we were going into a saturated industry and preparing to fight for the spotlight. So, when I got the news that our little pink bottle was included in Australia’s Top 5 Azelaic Acid Serums for 2025, I nearly choked on my morning coffee. And honestly it still feels a little surreal. 

When we first launched our 20% Azelaic Acid w/w Serum in 2024, we didn’t expect it to shake the skincare industry this hard. So being named as top 5 is not bad for a little pink bottle that was once doubted by just about everyone. Right?

We heard it all when we launched…“20% azelaic acid is too strong” … “That percentage isn’t real, it can’t be done” … “You’re making it up for marketing” … 

But we didn’t make it up. And we did make it work! And while some multi-million dollar brand was busy trying to make us look illegitimate, legal threats and all, we were staying focused on our range of honest skincare that delivers real results. And now we have customers around the world restocking it on repeat!

Here’s the glow up formula that’s flipping the script:

-      - 20% Azelaic Acid w/w – to smooth texture, fade spots and target acne. (w/w means 20% of what’s in the bottle is actual azelaic acid! Not an extract! The full strength stuff that works)

-        - Niacinamide in the mix at 10% to calm and brighten. It’s a barrier loving queen!

-        - A little Salicylic Acid for pore patrol

-       - Antioxidants like Ferulic Acid + Vitamin E to protect your glow

-  - And the base? Silky, soothing, non drying, no sting. Just follow up with a hydrating moisturiser (we love our own, obviously) to seal everything in. 

It’s not just strong, it’s smart! We didn’t throw percentages around for show, every part of it was considered.  

The article worded it perfectly:

“Confidence in a bottle”… “Gentle and effective”… “Helped smooth my skin texture”… “This Serum has changed my life”… 

Which, not to be dramatic, is exactly what we set out to do. No gimmicks. Just a serum that does what it says it does.

Every bottle of helloskin Azelaic Acid Serum is made locally here in Australia, with active ingredients sourced for quality and a formulation designed with real skin in mind. We never set out to to follow the trends we just wanted to give people real skin solutions. 

We didn’t plan for this serum to go global; I mean I’m not going to lie it was definitely a dream to get it there, but when customers across the US, UK, Singapore and Dubai started DMing us saying: “Okay but… when is this hitting shelves in [insert country]?”… we knew we had something special!

So yeah, this pink bottle from Australia? It’s not just making noise at home. It’s going worldwide. 

You can read the full article if you are curious. Just google “Best Australian Azelaic Acid Serum”

Or, you can skip the scroll and go straight to the serum that sparked it all –

https://helloskin.com.au/products/anti-acne-azelaic-acid-20-w-w-niacinamide-30ml?_pos=1&_psq=azelaic&_ss=e&_v=1.0

💗 Meet the No Filter Serum

Made for acne prone, sensitive and everything in between skin. Built to calm, smooth, and actually change your skin, not just promise to.

XO Souraya
& your glow crew ✨

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How to Use the helloskin V3.0 LED Handset (So It Doesn’t End Up in the Drawer!)

How to Use the helloskin V3.0 LED Handset (So It Doesn’t End Up in the Drawer!)

So, you’ve finally got your hands on the helloskin V3.0 LED Light Therapy Handset and you’re probably wondering “Ok, now what?”  This little device is honestly one of the best upgrades you can make to your skincare routine, if you know how to use it properly! And don’t worry, I’m not about to throw a 20-step routine at you. The handset has so many different features and settings which can make it overwhelming, but I’m going to break it down for you in a way that’s simple, doable and gives you the results you want without the overwhelm.  First, Let’s Talk About What It Actually is and What Makes It Awesome! -              Hot AND Cold therapy PLUS LED light therapy all in one portable handheld device! One of the only ones in Australia -              Cleanse Mode using the micro vibrating sonic clean with cotton pads included. -              EMS Mode which gives your skin that gentle muscle stimulation -              LED lights in 3 colours: Red, blue and green because we only believe in offering the best and these are the 3 most scientifically proven to give results. -              Portable and auto shut off after 5-10 minutes. Use it while binge watching your fav show in bed or on the lounge, no expensive spa appointment necessary! Now for the Fun Glowy Part & What the Different Coloured Lights Actually Do  🔵 Blue Light -               Fights acne causing bacteria -               Helps calm down breakouts and reduce inflammation -               Great for hormonal flare ups and congested skin  Best for: Acne, oily skin, clogged pores How Often: 3-5 x per week minimum, especially when your skin is acting up.   🔴 Red Light -              Stimulates collagen production for a hello glow! -              Targets fine lines and wrinkles -              Improves firmness and elasticity over time  Best For: Anti-ageing, dullness, uneven texture How Often: 3-4 x per week minimum 🟢Green Light -              Targets pigmentation and uneven skin tone -              Helps fade post acne marks and dark spots -              Evens and brightens overall complexion   Best For: Pigmentation, scarring, dullness How Often: 3-4 x per week minimum  Now Let’s Talk About the Other Settings (And How to Actually Use Them) Cleanse Mode This one’s an absolute fave because it turns your everyday cleanse into a whole moment. Pop on the 100% cotton squares that come with your handset, add your cleanser to your face and glide it across your skin in gentle circles.   The warmth (up to 20 °C) opens your pores while the sonic vibration helps lift dirt, oil, and leftover makeup from deep in the pores. Think of it like a mini spa cleanse without the $120 facial price tag. Pro Tip: Pair it with the helloskin gel cleanser for the dreamiest, skin soothing cleanse.   EMS Mode Okay, this one sounds scary but it’s not. EMS stands for Electrical Muscle Stimulation. That is, tiny micro-currents that gently wake up your skin and help tone your face over time. If you’ve ever used a muscle stimulator at physio, this is the glow up version! It can give that slight “zappy” tingle (nothing painful), and you can adjust the intensity to suit your comfort level. This mode also heats up to 40°C, which helps boost blood flow while you’re working those facial muscles.  Use this after applying your serums or moisturisers to help boost circulation and absorb actives better.  Best For: Anti-ageing, lifting, firming and helping serums absorb like a dream.  Pulse Mode This is where the magic happens when used with Red Light. The red light goes deep (620nm wavelength deep) to help collagen and skin renewal, while the ultrasonic vibration gives your products a little extra push into your skin. It feels like a mini workout for your face but in a good way! Pro Tip: Use this over your chosen serum at night to help everything absorb better and get to work faster. And you can select your light as you please depending on your skin concern. Cold Mode  This one’s your skin’s chill pill, no pun intended! The cooling plate drops down to a cool 6°C, instantly soothing redness, calming inflammation and depuffing stressed out skin. Combine that with the acne busting blue LED light and your serum of choice and you’ve got the perfect storm for breakouts, angry skin or post treatment recovery.  Pro Tip: Use this mode with helloskin’s Azelaic Acid or Hyaluronic Acid Serums to calm, treat and lock in moisture and give your skin the perfect cool down reset.  Pairing Serums with Light Therapy (The Right Combo Moves) To really get the most out of your LED handset, pairing the right serum with the right light colour is a real game changer. Here’s a quick cheat sheet to help you out: 🔵 Blue Light + Azelaic Acid Serum  This is my go to when my skin’s throwing a tantrum. Hormonal breakouts, congestion, or general grumpy bumpy vibes, the azelaic acid with niacinamide helps calm the skin while the blue light works to target the bacteria causing this tantrum. Dream team! 🔴 Red Light + Retinol Serum Nighttime only, but SOOO worth it! This combo hits fine lines, boosts your glow, and helps your skin bounce back like it had 8 hours of sleep (even when you didn’t). Perfect for when your skin needs that extra bounce put back in its step.  🟢Green Light + Vitamin C Serum Got leftover acne marks, sunspots or general uneven skin tone? The antioxidant boost from the vitamin c plus green light’s brightening power is a match made in heaven. This combo will help even things outs and add radiance without the added workload.  ⚪ Any Light + Hyaluronic Acid Serum Honestly? This serum goes with everything. It makes the device glide like butter, keeps your skin juicy and just gives that bouncy, healthy glow with whichever light you’re using. The perfect all rounder if you were to just pick one serum to use with the helloskin V3.0 LED Light therapy handset.  Now, Some Quick Stats (for the glow nerds who love the techy stuff!) -              Runs for 170 minutes on a full charge -              1000mAh battery capacity -              Heats up to 40°C on clean and EMS modes -              Cools down to 6°C in cool mode -              LED coverage is 5 x more powerful than others on the market with lights placed around the full face ring -              Wavelengths range from 470nm – 620nm -              Ultrasonic Vibration helps actives sink in better and help lift and tone your face over time -              Durable stainless steel face that feels smooth AF on the skin and will last! -              Super lightweight and portable. Easy to travel with or just keep on your bedside BUT THE BEST PART? Mix, Match AND Glow Your Own Way! Every function, from light colours to modes, is totally interchangeable. That means you can mix things up depending on what your skin needs right now! Breakout? Go cold and blue. Dull Skin? Go with red and pulse. Pigmentation? Green paired with your fave serum! It's like a build a glow, and you’re the boss! Already using this lil’ magic wand? Tell us your fave combo or how you’ve made it your own, we love seeing your glow up routines! XO Souraya & your glow crew ✨

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Real Results: How Augusta’s Skin Transformed with Helloskin’s Skincare & V3.0 LED Therapy

Real Results: How Augusta’s Skin Transformed with Helloskin’s Skincare & V3.0 LED Therapy

Let’s talk about the beautiful Augusta. She’s in her mid 20s, living in Sydney and was going through the usual hormonal skin chaos. Breakouts that wouldn’t quit, angry redness that felt like it had moved in permanently, and the general feeling of “why is my skin so mad at me all the time? I’m using all the products that should be helping it”! So, when she agreed to join us and trial the helloskin experience, including our V3.0 LED light therapy handset, she was hopeful and a little sceptical. Fast forward 8 weeks and the results spoke for themselves. Chefs Kiss! Let’s rewind and walk you through how it all went down.  Week 1-2: The Wait… Is This a Breakout or a Purge Phase Ahh, yes, the classic skincare plot twist. Augusta started off strong, using the LED handset and her new skincare routine religiously, only to wake up a few days in with more breakouts than before. Cue the panic. But skin purging is a real thing and it’s annoying. With a few messages from our team reassuring her that this was actually her skin adjusting to a new set of powerful active ingredients (and not betraying her), she powered through.  She was really holding on and thinking this better be worth it! (Spoiler alert, it was). The Routine That Changed Everything Here’s the low down on what she was using: AM ROUTINE •    Helloskin Cleanser with V3.0 LED Handset on clean mode with blue light to work on that acne causing bacteria•    Helloskin Hyaluronic Acid Serum to deeply hydrate the skin •    Treating with helloskin Azelaic Acid + 10% Niacinamide Serum •    Then locking it all in with the helloskin MultiEx BSASM Face Moisturiser with 7 dreamy botanical extracts PM ROUTINE Augusta repeated the same steps but then also used the handset on Red Light to help repair her skin before she slept like the queen that she is.  The key here was to keep it simple and be consistent. Using products that were targeting at her current skincare concerns. Week 3-6: The Glow Up Begins By the one month mark, August started noticing the redness dying down. Her breakouts weren’t flaring up as often and the overall texture of her skin was so much smoother.  She wasn’t doing anything wild, just sticking to the routine, using the V3.0 LED Handset twice daily, and not more importantly not giving up after one week when things didn’t work like a magic spell. And honestly, that’s the part that most people miss. Results do not come overnight. But they do come! “I started seeing little changes, and that kept me going”, she told us. “It made me feel like my skin was finally on my side.” Week 8: Who Is She?? Two months in and Augusta’s skin looked completely different. Clearer, calmer and more balanced. Her before and after pics spoke for themselves. All without a 17-step routine. Just consistency and amazing ingredients doing their thing.  “The red patches were gone. I didn’t even realise how much my skin had changed until I compared the photos” she said. “It actually shocked me!” 3 Months Later: Skin Thriving  All throughout the trial, the helloskin team was checking in on her progress and supporting her journey. Educating her on the ingredients in the products she was using and encouraging her to keep going. At the three month mark, not only did her hormonal breakouts stop crashing the party, but her confidence had totally shifted and was through the roof! Augusta was skipping makeup most days and loving her bare skin. “My skin’s never been this calm. I used to get flare ups constantly. But now it just feels so settled.” Augusta said. “And I’m not spending hours in the mirror trying to fix it or hide it anymore.” Also, that red light therapy? Still a staple in her night routine. Her skin was bouncing back faster from the occasional pimple and the glowy, smooth texture was finally there to stay.  Why It Actually Worked It wasn’t a miracle. 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If you’re dealing with hormonal breakouts, redness, or skin that just won’t settle, don’t write yourself off. Don’t throw 15 different products at your face on rotation hoping one sticks. Keep it simple and consistent. And maybe give LED light therapy a go. As Augusta said: “Just commit to it. I’m so glad I did!” XO Souraya & your glow crew ✨

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Why A Skincare Routine Matters (Even If You’re 22)

Why A Skincare Routine Matters (Even If You’re 22)

Let’s paint a picture… You’re 22. Your skin is doing alright. Some hormonal breakouts maybe? Or a random pimple here and there. It’s annoying but you’ve survived worse. And you’re probably thinking… do I really need a skincare routine right now? Short answer is YES. Long answer is also… YES! Let me unpack why for you.  Your Skin’s Got a Memory Like an Elephant 🐘 Your skin might look fine now, but your skin remembers everything. Every late night, every Sunday that you passed out on your bed with your makeup on. Every summer day, enjoying the beach but skipping SPF because it was a little cloudy anyway. All of it gets logged.  It doesn’t always show up straight away, that’s the trap. But five or even 10 years from now, you’ll start noticing pigmentation, weird little fine lines and unusual texture, or skin that just won’t bounce back like it used to.  And I’m not here to create fear of ageing because I honestly believe ageing is a privilege. 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And you’re throwing on three different exfoliants, a TikTok concoction, and whatever that girl with glass skin swore by last week, your skin will get confused. It will be screaming internally.  So don’t punish it. Give it consistency. Some TLC and just be chill with it.  Skincare Is Not Just About Skin Yep, we want to protect our skin and keep it healthy and happy. But it’s also about YOU. That 3–5-minute routine morning and night is sometimes the only part of the day that’s quiet. The only thing you might be doing for you amongst all the madness of your 20s. Your deep breath and reset.  And when your skin feels good, you feel so much better. You show up different and you carry yourself different. There’s just something about glowy skin that hits different.  What Your Starter Routine Should Look Like We are not about gatekeeping (and we aren’t just using that word cause its trending, we mean it). Here’s what I’d start with if I was 22 again. 1.    CleanseAM and PM. Something gentle and non-stripping and cleanse the skin for at least 30 seconds to one minute.2.    Optional SerumPick ONE that suits your skin concern. Hyaluronic acid for hydration, azelaic acid for breakouts or Vitamin C for brightening. Keep it simple. 3.    MoisturiseYour skin needs hydration even if its oily. Keep it light.4.    SPF 30+Every morning. No excuses. And we are all grown now so we know if we are spending prolonged time in the sun, we should be topping up every 3-4 hours.  When You Are Ready, Level Up You can start adding to your routine: •    Vitamin C after hyaluronic acid in the mornings•    Retinol, but slowly and after 25 if texture prevention is your vibe. Use it in the PM only by swapping it out with your other serums, you don’t want to be mixing too many actives with this one. •    A weekly exfoliant no more than 2 times a week. Nothing harsh something simple and light on the skin barrier Final Thoughts: It’s Not About Perfection, It’s About Progress No one is asking or expecting you to be perfect. You’ll still sleep in your makeup sometimes. You might forget your SPF from time to time, and you will try products you saw on social media that turn your skin into a flaky mess. It’s fine.  Skincare is like brushing your teeth. You don’t do it because they are dirty, you do it so they stay healthy. So, whether your skin is clear right now or it’s a little chaotic, it deserves care not punishment. Just small, consistent habits that will protect your glow for a long time. You’ve got this!  XO Souraya & your glow crew

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